Direct Lenders For Payday Loans – Information on Direct Lender Payday Loans

This article will explain exactly what direct lenders for payday loans are, and go through the key things you should consider in order to make sure you find the best ones. There are many variables when it comes to payday loans, and knowing how to find the top direct lenders can help ensure that you get the best value and the fastest service. The other important benefit of only considering the leading companies is the knowledge that you are not going to be exploited by the unethical practices of many of the less reputable lenders.The reason you should look for direct lenders when you want payday loans is that it is best to deal directly with the actual company who are lending you the money, rather than a broker in the middle. The main advantage being that you will always get the best value by going to direct lenders as there is no middle man to pay. The other advantage is that speed is very often an issue when you want a payday loan and the fastest responses always come from direct lenders because the only communication is direct between you and them.One of the attractions of a payday loan is how quick and easy the whole process can be, compared to other forms of credit or borrowing. With the advent of the internet, it is possible to have money in your bank account in a matter of hours after you complete a form on a website. This is only possible with online direct lenders and is one of the things that helps to make payday loans so popular in both the US and UK.There are state laws governing payday loans in the US, and sometimes the charges for borrowing are set by the state. All payday lenders have to be licensed by each state they wish to lend money in, and this is something worth checking to help ensure you are dealing with a legitimate organisation. Some lenders only operate in a small number of states, so it can save you time if you start with some well established lenders that cover most states. UK lenders can lend to anyone in the UK.Payday loans are a form of cash advance against your next salary or wage payment. They are always for relatively small amounts of cash compared to other loans, and for this reason many good direct lenders will not require a credit check. Even if a credit check is carried out, the bar tends to be set much lower for payday loans. This is because they are only for short periods of time and the direct lender knows that you will be getting enough money from your job to cover what you have borrowed within the next few weeks.Payday loans should not be used to cover ongoing debt or a general gap between your income and expenditure. They are a useful way of dealing with unexpected emergency expenses, but can be dangerous if used in the wrong way. When people get into difficulties with payday loans it is usually because they have failed to pay it back on time. Less reputable lenders will use this as an excuse to make absurdly high penalty charges, which is a key reason to find an established and ethical direct lender when you want a payday loan.It is very easy to go wrong by just searching the internet, as it is often hard to tell just from a website which companies are the good ones and which are on the bandwagon simply to extract money from people who cannot afford it. The safest approach to finding direct lenders for payday loans is to follow recommendations for well established organisations and apply to two or three. This will allow you to compare rates and also allow for the fact that you may not be accepted by all of them.
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Digital Marketing and the Current Trends

If one steps back for a moment and considers how much technology is around, not only that, the very speed at which technology is advancing, you will understand the real fear of some businesses and people today that they could really be bringing up the rear as far as keeping abreast of the latest developments. This is no more apparent than with digital marketing and the far ranging use it has in the present economical market place, not only being aware of new technology but actually having it in place and working effectively for you.As it is common sometimes, businesses and companies as part of their policy will have in place a budget to acquire the latest innovations in the market, that by any stretch of the imagination does not mean the technology is being used in its most optimum manner, sometimes just due to lack of inexperience or insufficient knowledge, what actually should be making your business returns, is actually costing you. As technology momentum increases, so does the knowledge people have in specific fields and that is certainly true of digital marketing. There are people who have the skill and the knowledge to optimise any system you want put in place, and make sure you are getting full use and being rewarded for implementation of digital system.As consumers are getting much more aware and have an ever increasing desire for the latest technology, it seems increasingly popular to make use of the mobile phone on the internet, this is having a dramatic effect of taking digital marketing to an even greater level than was ever previous thought of. Getting yourself access to the vast amount of very switched on customers whose demands are ever growing are the specific reasons more and more companies are turning to a digital marketing agency that can carry out a skilled implantation of digital marketing to ensure you have a really effective and affordable channel that you can market.If you are able to create the chances where you can from the beginning contain your customers, it is more than possible that you will be able to keep them with you digital marketing does not mean you have to have some huge budget in place to be effective in your chosen market, but having access to the right channels and applications is essential and a digital marketing agency will give you this facility, as well as making use of the ever more popular social media places that are with us today.Digital marketing is here to stay and has become a reality in the way that companies look at conducting their business, the information they receive, how they go about it, and how they take advantage of this information to enhance performance. If you take a moment to just have a look at the amount companies offering their services in the field of digital marketing you will quickly realise how important this industry is.
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Online Business Necessities

There are so many different online businesses out there today that it is very difficult to determine which one is the best for you. You would have to make sure that you consider the following Online Business Necessities when choosing the right business and once you choose the right business for you, how to make it work.1. Which Online Business Industry do I want to get involved in? This is such a tough one which is why I placed it at number 1. The reason is because it is very difficult to find out just which online business to get involved with. Which one is the real deal and which one isn’t. My Best advise to you is to do some research. “Google Search” the company, check for reviews, and most of all, see if there are any “scam reports.” Not to say that that will determine your decision. There are people out there who doesn’t have what it takes to be successful as an online business marketer so they write negative adds. Just make sure you do enough research before you make your decision.2. Can I afford the start up cost? Let’s face it, if anyone wants to open up a business whether it’s a restaurant, an auto part store or even an online business, you have to expect to have some sort of start up capital. I mean, there is so much that is required in order for you to start off your business on the right track. So one of the Online Business Necessities is considering all the costs and make sure you can afford it for at least the next 3 months until your business begins to show some profitable results.3. Education!! I cannot stress that enough to everyone. If you want your online business to really be successful, you have to educate your self as much as possible regarding this industry. If you are reading this right now, congratulations! This tells me that you are interested in knowing the necessities of having a successful online business. You need to educate yourself on the latest social medias out there and educate yourself on how to really market your business on the internet. One of the things that you have to remember is that technology changes almost everyday. If fall behind on the latest tricks and tips out there, you just might fall behind and potentially lose out on being successful.4. Support. One of the most important ingredient to having a successful online business is to have the right support. You have to have someone who has already been down that road that you are about to take to help guide you. If not, you are going to have to learn the hard way and do everything on your own. If you happen to just choose a company online, make sure that it has good support. Make sure that they are able to provide you with all the tools necessary to help you run your online business. Be aware of all the contact information that they provide and keep it handy. Rest assured, you are going to be needing that information.5. Last but not least, an online business necessity you need is to find your, “WHY.” Why do you want to start an online business? Why do you want to be an entrepreneur? Why are you doing what you are doing? This is very key to your success. Once you find out and determine what your “WHY” is, you will take all the necessary steps to make sure you reach your “WHY”. Your “WHY” is not only something you are looking forward to reaching but it is also your strength and motivation when you feel like giving up and throwing in the towel. Your “WHY” will help you to keep going forward.Think about your why for a moment… If you want to get to your why, begin so today. Click Here.

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There is an excessive amount of traffic coming from your Region.

#EANF#

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Elements of a Strong Corporate Travel Program

In order to make the most of your corporate travel budget, it is critical to plan for leveraging your program for all it is worth. Telling travelers to select the lowest logical airfare is just not enough. Here are the elements that should be considered when planning or evaluating your travel program.1. Travel policyA well written and disseminated travel policy is the foundation of any good travel program, and I am consistently amazed that so many corporations have such an outdated and poorly conceived travel policy, if they have one at all. It is not difficult to find a well written policy. One can be found online quite easily. All that remains is that it is edited to reflect corporate culture, and disseminated within the company so that everyone understands and agrees to follow it. For this reason, it is a good idea to have everyone sign a copy of the travel policy to ensure that it is read, understood and owned by all company staff. I suggest that everyone in the company signs a copy of the travel policy, whether they travel or not. They may change positions in the company later and be required to travel. A travel policy need not be long or complex. Some of the best travel policies I have ever seen were only a few pages long.2. Centralized travel internally and externallyMany companies do not centralize their travel program, and they pay a price in terms of a loss of expense reduction opportunities and internal efficiencies. Many companies that do not centralize travel have a fear of requiring travelers to do something they may not want to do, along with the idea that centralizing travel will require hiring a Travel Manager. Both of these may be legitimate concerns but they do not have to be in most cases. By requiring travelers to book centrally, you are not necessarily causing them to lose flexibility. You can centralize travel while still allowing travelers to book on their own, either with a travel agency of your choice, or online through a provider that you have partnered with and have confidence in. By assigning someone with the responsibility of overseeing travel, you are getting a single point of contact both internally and externally for travel issues. If your company spends less than $1 million in air travel, you probably do not need a full time travel manager. In these cases, travel oversight can be given to the finance department, human resources, or even an executive level assistant. Here is a look at the advantages to be gained by centralizing travel.When you centralize travel with a single agency, you gain in a number of important ways. You will have a single point of contact for problems while travelers are on the road, and you will have one entity to go to for all your travel needs. This eliminates the problem of consolidating a travel report from among several sources. By bringing travel together, you will gain significantly from economies of scale. If you can measure total travel among various divisions or locations, you can get more for your money from travel suppliers. This will allow you to gain more from airline soft dollar programs, which means more free tickets and upgrades, get a higher percentage discount from our preferred airline, and get better negotiated rates from your hotel and car contracts. Your fulfillment costs will decrease as well, as your travel agency will often discount their fees for a higher overall volume of travel.3. Mix of online booking and personal serviceThis is an addendum to the previous element, which calls for centralizing travel with one travel agency. This is important, but in doing so, you need not require travelers to use an online booking system, and you need not require travelers to call the agency directly. By offering travelers the option of doing either, you are accomplishing several goals. You will reduce your fulfillment costs, as online booking is cheaper in terms of a service fee. By giving travelers the option, you are giving them a sense of control, thereby increasing morale and standing a better chance of a high adoption rate. Thirdly, you leave open a best practice of using your online booking engine for less complex itineraries, and allowing senior executives, frequent travelers, and complex itineraries to be booked directly with a travel agent that can offer a higher level of service and a better overall travel experience where it is most warranted.4. Look under every stoneWhile the bulk of most travel programs revolve around the air budget, there are several other areas one can investigate to find savings opportunities. There are a couple of more obvious areas to look, such as negotiated hotel rates at your favorite hotels, or car rental discounts with a favored supplier. Often your travel agency will already have discounted rates through consortia affiliations and agency car contracts. There are also some less common areas that should be investigated. For example, if ground transportation is a concern, most suppliers will offer discounted rates and a direct billing option. Direct billing arrangements with hotels and car rental agencies are also a great way to increase efficiencies and make the job of the accounting department easier.5. Leverage hard dollar and soft dollar contractsMost major airlines today offer hard dollar discounts as well as soft dollar incentives in exchange for company loyalty to their product. If your travel program is over $1 million in air spend, you can secure a discount off of the lowest fares of your carrier of choice in return for a market share commitment. For your secondary carriers, or if your volume is less than the minimum required by the airline, you can enter in to soft dollar programs for free tickets and free upgrades, as well as traveler status enhancements or airport club passes. These programs require little in the way of volume, but they are not well publicized so you may need to hunt for them or ask Baker Travel or your current agency to point you in the right direction.6. Do not neglect hotel volumeHotel volume is sometimes overlooked but it should not be. Negotiated rates can be had through your travel agency or directly with the hotel properties of your choice. Individual hotels near corporate locations will negotiate discounted rates for you in exchange for a minimum room/night commitment. By utilizing a travel agency, you are likely to receive discounts of 5% to 50% on thousands of hotels worldwide.7. Have at least one car rental contractRental car contracts are easy to enter into and require little in the way of commitment from the corporation. Choose a partner that has airport locations and a reputation for excellent customer service. You can save 5-10% very easily and can also negotiate frequent renter membership for all your employees. This will make them more efficient and enhance morale. You can also enter in to direct billing agreements at the same time that can make the jobs of your travelers and accounting staff much less stressful.8. Understand group and meeting contractsAirlines and hotels will discount your fares and rates when you have groups traveling together or meeting at a single destination from multiple points of origin. These meeting contracts can bring you airfare discounts of 2-10%, and if you have enough travelers on a single airline, you may be able to negotiate for free tickets to be awarded at contract completion. The minimum requirement is usually 10 travelers going to the same place at the same time. Some airlines have higher minimums so be sure to ask before a contract is generated. Hotels will discount their rates in a similar way with a minimum of 10 room nights. These discounts can range from 10% to a much higher discount depending upon occupancy rate and seasonal variances.9. Use reporting to consistently improve metricsWell managed travel programs require constant monitoring and financial controls to be properly leveraged. Insist on timely and customized reports that can be designed to bring you the information you need most. By receiving regular reporting on traveler behavior and provider contract performance, you will be in a better position to fulfill contract obligations, achieve cost reduction objectives and see where opportunities for future savings may lie.10. Use all avenues to enhance traveler comfort and efficiencyLastly, any well managed travel program will take in to account the comfort and productivity of their travelers. When travelers are comfortable, they can focus on their main priorities that help propel your business forward. If travelers are happy, they perform at a higher level. Ask if your travel agency can upgrade traveler status on a preferred airline. Look in to purchasing blocks of airport club passes so they can be used strategically during long and complex itineraries. There are many ways to reward travelers for the difficult and often grueling chore of travel. These kinds of rewards generate feelings of loyalty and increased productivity and efficiency.If you would like to learn more about how your company can better leverage their travel program to benefit your bottom line and the satisfaction of your executive level, feel free to contact me. I am delighted to point you in the right direction.

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5 Essential Tips for a Successful SEO Strategy for Your Business

Large cities are fast paced and busy. Sometimes your can spend hours stranded in traffic while travelling very short distances during peak hours. This makes visiting clients very time-consuming for sales reps on the road.In a world where time is money, more and more business owners are turning to the internet to generate new customers and grow their company revenue. But achieving success online is not as easy as it once was.With more and more companies jumping online the competition is getting fierce. Regardless, SEO still provides one of the best returns for marketing investment. With more and more people using Google to conduct research before making a purchase, it is essential that your business can be found on Google.However, if you are like most business owners I talk with you don’t have the time to market your own business online. After all staying up to date with the latest search engine guidelines and rules is a fulltime job.It makes sense that most business owners would rather pay an SEO agency, company or individual to complete this work for them. If this is you then make sure you follow these 5 essential tips to achieve a successful SEO strategy for your business.Tip #1 – Choose a Local Provider: The internet and advancements in communication technology now allows us to connect with someone on the other side of the world in realtime. With this technology you may be tempted to find anyone in the world to provide your SEO services.However, the internet has also allowed many doors to open up for scam and fraud artists. For this reason it is always best to be able to meet your future SEO provider in person.By finding a local SEO expert, agency or SEO company to carry out your search engine optimisation campaign, you have the flexibility of being able to catch up with them in person. You can get a lot out of meeting someone in the flesh as opposed to only meeting them via email, texts or even a phone call. Also when dealing with large amounts of money over the internet I am always cautious until I have a good understanding of who I am doing business with.Create a strong relationship between you and your SEO provider by meeting in person, to ensure a strong result from your campaign.Tip #2 – No Overseas Outsourcing: Once you have found a local SEO provider ask them if they outsource any of their SEO work overseas. If they do then you might as well work with someone overseas directly. But of course this is going against the first tip!By outsourcing SEO work overseas, SEO companies can often charge higher amounts in-line with local prices and then get the work done overseas for a fraction of the cost. Meanwhile an overseas SEO provider may have poor English and not fully understand the location they are creating content for. Also they may use automation techniques for their copy writing and link building strategies which can lead to Google penalties. Unfortunately this is a common practice for SEO providers from third world countries.When your SEO campaign is completed overseas you often receive a very poor standard of work. This can portray an unprofessional image for your business and can even lead to your website getting penalised. So avoid this at all costs.Tip #3 – Get a Customised SEO Strategy: Achieving a successful SEO strategy requires complex analysis and planning. There are no one-size-fits-all approaches when it comes to SEO. And for that reason you should not choose an SEO package off the shelf and expect to achieve awesome results.All reputable SEO providers offer a search engine optimisation service that is custom designed for each business they partner with. Reason being is that every business is different in terms of their market, products and services, and business goals.A successful SEO strategy must take all of this into account and needs to be tailored to the individual business to meet their exact needs.Tip #4 – Get Progress Reports: Another vital tip is to ensure that your local SEO provider provides progress reports.Most common is to have a monthly report showing what work was done and how your website rank is tracking. If you are not getting this data then your SEO agency could be doing nothing while taking your money.Make sure you review this report each time you get it and ensure progress is being made on your business goals.Tip #5 – Play Safe: At the end of the day choosing who to partner with to provide your SEO services is not an easy task.Even the most successful SEO strategies take time to blossom into a positive outcome. This is how scam artists get away with ripping people off in the online marketing world. They convey hope to their clients that the benefits will be coming, meanwhile they are simply pocketing your monthly investment each month.Above all else beware of extremely low prices offered from an SEO provider. Quality SEO services normally costs anywhere in the range of $750-$5000 per month. If you are paying any less than this the SEO company may be using dodgy tactics which may result in a penalty once Google catches on.Choose WiselyNo-one said choosing an SEO provider would be easy. However, by following these 5 essential tips you will have a much better chance at success.Do your research and take your time in your decision for choosing who to partner with for your SEO strategy. And also be aware that SEO does take time. But when all the quality work starts to gain momentum your SEO strategy will cause your business to steamroll ahead. Best of luck.

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Benefits of Purchasing Online Health Insurance Leads

If you are like most health insurance agents, then you are no doubt always hunting for new methods to increase your clientele by finding more online health insurance leads. It does doesn’t take long in the business to understand that the more leads you have, the more business potential you have. Once you have a pile of health leads on you desk you can begin closing sales and putting money in the bank. But you can’t make any sales until you have quality health insurance leads. There are lots of ways to get new leads, but by far the best option is to utilize the Internet.The Internet offers tremendous gains over other lead generation methods. First and foremost, it is much more convenient. Everything you need is right there at your fingertips. You don’t have to deal with paperwork. You don’t have to transfer a potential health lead’s information to your computer; it is already there. This reason alone is enough to convince most insurance agents to take advantage of online leads, but this is only the beginning.The real benefit comes from getting health insurance leads that work. Some agents develop their own website for lead generation. This website might offer useful information for those looking into insurance. It might give them an option to submit their details to get a custom quote or to talk to an agent. This site keeps track of these leads. All the insurance agent needs to do, is open up the file and look through all of his new leads. These leads are as fresh as can be and each one is interested in exactly what you have to sell. This modern convenience is a huge boon to insurance agents.Of course, not every agent has the resources or time to develop their own lead generating website. Luckily, they don’t have too. There are companies that specialize in collecting online health insurance leads so you don’t have to. These companies sell their leads to insurance agents, and the price is more than reasonable. Indeed, more and more insurance agents are realizing the benefits of purchasing quality health insurance leads. It saves time and money. Instead of paying for advertising, why not contact directly those people actively looking for an insurance policy? This is the ability agents have when they purchase online insurance leads.The Internet isn’t the only way to generate business, but it is one of the most effective ways. This is especially true when you consider the quality of the health leads. Not only can you be sure the leads you get through the Internet are made up of people that really want to buy insurance, but these health insurance leads are fresh. It is much easier to close a sale when you know your lead is interested in buying right now. So if you haven’t tried online insurance leads, what are you waiting for?

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What is Debt Financing?

Almost all businesses, big or small, need to borrow money at some point. Whether it is for large assets such as land and buildings, or simply for supplies to keep a business running, debt financing plays a major role in modern business. Put simply, debt financing is the borrowing of money to keep a business running, to expand a business, or to acquire assets. Long term debt financing is usually associated with larger assets such as machinery, equipment or real estate, and it is paid back over many years. Short term debt financing, on the other hand, is most often used for business operations such as supplies or payroll, and it is often paid back within a year.The alternative to debt financing is equity financing, which involves the acquisition of money from investors and/or savings. However, we will focus on debt financing in this article.While most companies in Britain receive their financing from internal finance, 39 percent rely on external sources of finance, usually debt financing in the form of a bank loan. The business will agree the term of the loan and the interest rate, whether variable or fixed, with the lender. As with any loan, companies will have to show the bank how it is going to repay the money and secure the loan against an asset. The asset will usually be a premises or a piece of equipment that covers the value of the loan. In addition, a bank may require that some kind of personal asset is offered as security.Financial institutions tend to favour companies that have good management, a reliable projected cash flow and good growth potential. The business may have to demonstrate that it can meet the monthly payments from projected revenues in its business plan. Of course, the company will have to comply with the payment schedule specified by the lending institution, and it may run into trouble if it deviates from this. Longer term loans are usually provided in this manner.Debt financing productsCompanies looking for debt finance to cover day to day running costs often opt for an overdraft instead of a long term loan, although these are falling in popularity because of high interest rates, steep fines and the obligation to repay on demand.There are many options currently available for companies looking to avail of debt financing. Factoring and invoice discounting allow small businesses to take loans out against sales, while leasing allows for the borrowing of money to buy machinery or equipment. However, term loans remain the most popular with businesses and with banks. From the point of the view of the financial institutions, it allows them to impose regular repayment schedules over fixed periods, which is less risky than overdrafts. Many companies are known to have fallen foul of the banks because they were unable to repay overdrafts when asked. This provides an overview of the debt financing products available.Every lending institution has its own products, rules and rates so it is worth while for any business to shop around for an arrangement that suits its needs. Some companies even offer credit cards designed for small businesses to pay for day to day incidentals. However, these can become an expensive luxury if the balance is not cleared every month.Debt over equityDebt financing remains more popular than equity financing for a number of reasons. Interest paid on loans can often be deducted against taxes, and debt finance is available in small, accessible amounts, whereas equity finance tends to be in large amounts. Also, with debt financing the lender has no say in how the business is run and has no rights to any ownership or profits of the business. Another advantage is that business profits can be kept within the company while the loan is used for day to day running or the acquisition of assets.Debt financing is not a suitable option for all businesses. However, for small businesses where equity financing is not an option, it can be a valuable service in the day to day running of operations and the purchase of equipment. While loans often tend to be short term and at high interest rates, debt financing remains a popular choice for many companies.

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Commercial Truck Financing – How is the System Structured?

First there are the captive finance companies. Think of them as the financing arms of all the major manufactures. They exist solely to provide financing to the public in an effort to sell their trucks. In the past they have been somewhat liberal in their underwriting criteria and like the mortgage industry perhaps too liberal. This relaxed underwriting of the past has caused serious defaults today. This has resulted in a subsequent tightening of credit. The end result is the selling of less trucks and trailers; customers have a harder time getting financing. Nonetheless, the captive financing company will always be part of the commercial truck financing game.Second are the independent financing companies. They are not tied to the manufactures in any way. They exist to make a profit from financing commercial trucks and other equipment. They can be a welcome alternatives for several reasons. First they can be someone to turn to if a good credit customer is “tapped out” with the captives. This means they have already financed trucks with the captive financing companies and they don’t want to do anymore for the customer (at least for now). These “A” credit sources are competitive on rate with the captives and, using different independent sources, a customer can finance an unlimited number of trucks. Independents are great for other reasons too. Say a customer wants a TRAC lease with different parameters than what the captives are offering. They can search for an independent that can tailor a TRAC lease for that customer. This is invaluable for the more sophisticated customer that has tax structure as their main objective. Here’s another one, we have customers calling us all the time that may only work nine months out of the year. They need financing that can offer skip payments. This way the customer can make nine payments a year instead of twelve; taking three months off of making their payments. One last one that hits home with us, the customer with bad credit. A captive financing company generally works only with people with good credit. For the customer with bad credit, their choices are limited. Thanks to independent financing companies (like ours) that specialize in customer with bad credit; these customers can get the financing they need to start or grow their business. Think of independent financing companies as offering financing products that can accommodate almost any need.The third financing arm for commercial truck financing is the in-house financing program. Usually offered by the smaller vendor, in-house financing offers benefits for both dealer and customer. By offering financing in-house the dealer is able to move more inventory than if he didn’t. This is important because a smaller dealer doesn’t always have a captive finance program. And with credit tightening up the independent financing companies are becoming less important. The dealer can act like an independent financing company by offering all the same products while keeping the benefits of earning interest on the trucks they sell. The bad side, of course, is they also suffer in the case of defaults where the customer stops making payments. The benefits to the customer is they have a one stop shop where they can finance a truck at the same place they are purchasing it from. Downside is they are limited to their inventory.This information will help you become a more educated consumer. By know who the players are you can better approach how to finance that commercial vehicle. Good luck!

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Crafting a Successful B2B Marketing Strategy

For many B2B marketers, the traditional marketing funnel that motivates prospects to self-identify and then move to a sales funnel, is ingrained in our minds. However, in the Age of the Customer, Forrester Research’s phrase for a customer-driven marketing landscape, the funnel has evolved to reflect a new customer expectation requiring sales and marketing to work in tandem.With this in mind, B2B marketers must evaluate how their current B2B marketing strategy is aligned with the psychology of their buyer journey. In other words, B2B marketers must know how to craft a marketing strategy based on the predominance of the customer.So, we have outlined a series of steps to follow when crafting a customer-centric B2B marketing strategy. Ask yourself and your team, “have we checked the following boxes when crafting our B2B marketing strategy?”IDENTIFY TARGET PERSONAS IN YOUR B2B MARKETING STRATEGYGoing through the exercise to develop personas based on market and customer research is fundamental to understanding not only who is your audience but how to engage them in the buyer journey. Incorporating marketing personas makes websites two to five times more effective and easier to use by targeted users. However, only 44% of B2B marketers use buyer personas. So, ensure your B2B marketing strategy includes persona-based experiences that moves buyers forward in their journey with your brand.MAP A PERSONA-BASED CUSTOMER JOURNEY TO DRIVE YOUR B2B MARKETING STRATEGYBuilding out your influencer and decision personas to understand your target audience is only part of the process of laying a customer-centric foundation for your strategy. Next is to map the touch points of your buyer journey through all buyer stages. In order to close the loop from awareness to revenue it’s critical to know the touch points along the journey that are motivators and detractors in order to influence all parts of the customer experience. When developing your B2B marketing strategy answer the following, “How do I craft a strategy with the framework that aligns with your customer’s journey to gain clarity and define priority?”DEFINE AND MEASURE B2B MARKETING STRATEGY GOALS & METRICSPerhaps a no-brainer for a data-driven B2B marketer is clearly-defined metrics for success. With a heightened emphasis on personalization and customer experience (CX), B2B marketing goals and metrics must be established to measure the success of the marketing efforts supporting a customer’s progression through the buyer journey. Your B2B marketing strategy must outline how it will create direct contribution to revenue with a return and fuel high growth.A recent case study example from one of our technology platform and services clients is Viewpointe, a leading private cloud managed services provider. Viewpointe was challenged with continuing to engage customers over the course of a 6+ month sales cycle. After clearly defining their B2B marketing goals, they aligned their content marketing plan with their persona-based customer journey. As a result, Viewpointe stayed engaged with their customers throughout the buyer journey and closed more deals. One way Viewpointe measured customer engagement lift was a 52% increase in persona aligned website content and 164% increase in blog content engagement from organic search referrals.YOUR B2B MARKETING STRATEGY INCORPORATES ACTIONABLE INSIGHTS WITH SALESReferring back to our earlier customer funnel illustration, the traditional hand-off from marketing to sales, with no feedback loop when a lead is “flipped over the fence to sales”, causing misalignment between B2B marketing and sales teams. In fact, 25% of B2B marketers have no idea what is their customer conversion rate. In the Age of the Customer, your marketing strategy should outline how to rip out the proverbial fence and instead encourage inter-team collaboration. Ensuring this marketing and sales alignment is crucial to creating a consistent customer experience along a buyer’s journey. Being intentional about sharing insights between teams is one way to encourage broad acceptance of a successful B2B marketing strategy execution.YOUR NEXT STEPWith only 45% of B2B marketers confident that they have decent, if not high, levels of customer centricity, the time to is now to author your new B2B marketing strategy that elevates you above your competition.

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